LONDON, UK (December 11, 2018) – Connectivity of cars and smartphones is having a significant impact on what we listen to behind the wheel, according to a new study by Nissan.
Motorists’ listening habits are shifting from broadcast radio and physical entertainment formats, such as CDs, to downloaded or streamed audio via connected mobile devices.
Compared to five years ago, before the launch of mainstream smartphone-mirroring systems like Apple CarPlay or Android Auto, the number of drivers that now mostly listen to on-demand entertainment via smartphones has more than doubled.
In a survey of 2,000 UK motorists, one in six (15.4%) said they prefer to listen to podcasts, audiobooks, downloaded playlists or streamed music direct from their smartphones. Five years ago, this was the case for just one in 12 drivers (8.0%).
Compact Discs have seen a steep decline in usage as a result. Just 11% of drivers still listen to ‘hard’ formats of audio, such as CDs, compared to more than a quarter (27%) five years ago.
In spite of this buyer demand, less than half (46%) of respondents admitted they knew how to work all of their in-car entertainment technology. However, a third said they are glad they drive now compared to 30 years ago when in-car technology wasn’t so advanced.
The study also found 60% of drivers think driving is ‘more fun’ if they are able to listen to music or other forms of entertainment.
Ponz Pandikuthira, vice president, Product Planning, Nissan Europe, commented: “In-car connectivity is one of the major transformational technologies of the automotive industry, and a pillar of the Nissan Intelligent Mobility vision for the future of motoring.
“Today, largely through smartphone connectivity, we have an infinite library of content at our fingertips. It’s perhaps no surprise that driver preferences are shifting towards on-demand and streamed services, rather than scheduled broadcasts or offline audio formats such as CD.”
For almost 100 years, the primary means of receiving broadcasted information into our vehicles has been through the radio antenna, or aerial. The first AM-receiving in-car radio system debuted in 1932, followed by a FM version in 1952. Entertainment via the air waves has also been accompanied over the decades by physical formats such as audio cassette and CD, but these are now fast-fading from daily usage.
Pandikuthira added; “Within the next decade, the integrated systems in our vehicles will be processing huge amounts of data. We’ll be streaming audio, navigational and visual information, entirely through cellular transmissions, with 4G and 5G connection speeds required to manage this data demand.
“As a result, by 2030, it’s entirely feasible that the car aerial – in the form we know it today – may be another feature consigned to the automotive history books.”
Reflecting the rise in demand for in-car connectivity, a 2018 survey conducted in the USA found that 25% of car buyers would not consider a vehicle that couldn’t mirror their smartphone in some way.*
The latest version of the Nissan Qashqai, the UK’s best-selling crossover, is now available with an all-new infotainment system with significantly enhanced functionality. Apple CarPlay and Android Auto are also introduced on the model.
New NissanConnect further enhances the relationship between driver and vehicle. The benefit for customers is seamless and intuitive integration of their smartphone with the vehicle, plus the ability to download ‘Over The Air’ (OTA) map and software updates.
A 2017 survey by the mobile network Giffgaff found the average UK individual uses 1.75GB of mobile data each month – equivalent to 29 hours of podcasts or 11 hours of music. The study also predicted audio streaming would quadruple over the next five years as data consumption continues to gather pace.**
A 2018 Ofcom report also found the number of weekly podcast listeners in the UK has almost doubled in five years – from 3.2m (7% of adults aged 15+) in 2013 to 5.9m (11%) in 2018.***
To find out more about the Nissan Qashqai, visit; https://www.nissan.co.uk/vehicles/new-vehicles/qashqai.html
*** Ofcom; September 2018; Podcast listening booms in the UK - https://www.ofcom.org.uk/about-ofcom/latest/media/media-releases/2018/uk-podcast-listening-booms
About Nissan in the UK
About Nissan in Europe
Nissan has one of the most comprehensive European presences of any overseas manufacturer, employing more than 17,000 staff across locally-based design, research & development, manufacturing, logistics and sales & marketing operations. Last year Nissan plants in the UK, Spain and Russia produced more than 660,000 vehicles including award-winning crossovers, commercial vehicles and the Nissan LEAF, the world’s most popular electric vehicle. Pursuing a goal of zero emissions and zero fatalities on the road, Nissan is leading the field with its vision of Intelligent Mobility. Designed to guide Nissan’s product and technology pipeline, this 360 degree approach to the future of mobility will anchor critical company decisions around how cars are powered, how cars are driven, and how cars integrate into society. Nissan is positioned to become the most desirable Asian brand in Europe. http://www.newsroom.nissan-europe.com
About Nissan Motor Co., Ltd.
Nissan is a global full-line vehicle manufacturer that sells more than 60 models under the Nissan, INFINITI and Datsun brands. In fiscal year 2017, the company sold 5.77 million vehicles globally, generating revenue of 11.9 trillion yen. On April 1, 2017, the company embarked on Nissan M.O.V.E. to 2022, a six-year plan targeting a 30% increase in annualized revenues to 16.5 trillion yen by the end of fiscal 2022, along with cumulative free cash flow of 2.5 trillion yen. As part of Nissan M.O.V.E. to 2022, the company plans to extend its leadership in electric vehicles, symbolized by the world's best-selling all-electric vehicle in history, the Nissan LEAF. Nissan’s global headquarters in Yokohama, Japan, manages operations in six regions: Asia & Oceania; Africa, the Middle East & India; China; Europe; Latin America; and North America. Nissan has a global workforce of 247,500 and has been partnered with French manufacturer Renault since 1999. In 2016, Nissan acquired a 34% stake in Mitsubishi Motors. Renault-Nissan-Mitsubishi is today the world’s largest automotive partnership, with combined sales of more than 10.6 million vehicles in calendar year 2017.
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Date Posted: December 11, 2018