NEW DELHI, India – As a celebration of its spirit of change, Datsun India rolled out #ExperienceChange, a video series that explores the core theme of relationships in today's day and age. In line with the #ExperienceChange campaign, and saluting the essence of the new generation who strive for excellence, the series will feature short films with the theme "It's time to change."
"The Datsun #ExperienceChange campaign salutes the spirit of young India and encapsulates snapshots of everyday life and their relationships," said Abhishek Mahapatra, vice president of Communications, Corporate Affairs and CSR for Nissan Motor India Private Limited. "Targeting India's young consumers who are defined by their optimism and ambition, the aim of Datsun's communications led campaign is to capture the essence of the journey in all our relationships."
Datsun plays the role of a catalyst of bonhomie in journey of each of these relationships that are a centerpiece of #ExperienceChange campaign, a multi-part video series using digital platform. The series bring out the unique transformation and showcase diverse facets of relationships in a family.
In the challenging journey called 'life', special relationships are like a whiff of fresh air; Datsun brings to you 4 stories that will bring in a smile and make you recall your own evocative journey called Life. #DatsunRishtonKaSafar #ExperienceChange pic.twitter.com/NO73EaDYwB— DatsunIndia (@DatsunIndia) May 4, 2019
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Nissan Motor Co., Ltd. announced the return of the Datsun brand, Nissan's third global brand, alongside Nissan and Infiniti, in March 2012. Datsun provides a sustainable motoring experience to optimistic up-and-coming customers in high-growth markets. Datsun represents 80 years of accumulated Japanese car-making expertise and is an important part of Nissan's DNA. Datsun started sales in India, Indonesia, Russia and South Africa from 2014. For more information, visit www.datsun.com.
About Datsun History
Datsun originated in Japan as DAT-GO (the DAT-car) almost a century ago in 1914. The word DAT means ‘lightning-fast' in Japanese but is also a reference to the first letters of family names of the
three financiers who supported the business at the time: Den, Aoyama and Takeuchi. Using the same logic, it was promoted as Durable, Attractive and
Trustworthy, or DAT for short. In 1933, Nissan's founding father Yoshisuke Aikawa took over the business with a vision of "mobility for all." The introduction of a light-weight, economical yet resilient car to meet the aspirations of young Japanese people in the early 1930s was named the ‘son of DAT' – Datsun - which later changed to Datsun. Local engineering and mass-production made the founder's dream a reality.
For more information about Nissan Motor Co., Ltd.'s products, services and our commitment to sustainable mobility, visit Nissan-Global.com. Follow us on Facebook, Instagram, Twitter and LinkedIn, and view our latest videos on YouTube.
Date Posted: May 14, 2019