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Jordi Vila to lead Marketing and Sales for Nissan in Europe

Cornwall Nissan


  • Experienced automotive leader returns to Europe region
  • New Nissan Juke spearheading product excitement


PARIS, France – Jordi Vila, a key figure in Nissan's electrification of the European car market, has been appointed Nissan's Divisional Vice President for Marketing & Sales (M&S) in Europe.

Instrumental in the success of the Nissan LEAF and e-NV200 and in Nissan's crossover leadership in Europe, Vila returns to the region after leading the Sales and Marketing division in Nissan's Asia & Oceania (A&O) region. He replaces Roel de Vries, who has decided to leave the company for personal reasons.

Jordi Vila will assume his new role from August 1st, based at Nissan Europe's operational headquarters in Montigny-le-Bretonneux, France, as the company rolls out its next generation of crossovers and electrified vehicles, including the all-new Nissan Ariya.

A familiar face in Nissan’s European markets, Jordi Vila joined Nissan over 30 years ago as Export/Area Manager in Spain, going on to work in several M&S roles in the Netherlands, France and Italy, and serving as Managing Director for Nissan in the Netherlands and the Nordic markets. In 2017 he was appointed Vice President, Sales for Nissan Europe and from June to December 2019 led the European sales and marketing division.

Jordi said: "I am really excited to be returning to the European region at a pivotal time for the business. The new Nissan Juke is proving to be another crossover star for Nissan in Europe, and with a new Qashqai and the Nissan Ariya on the way, there is much for our teams and customers to look forward to in the coming years."

Nissan Europe Chairman, Gianluca de Ficchy, added: "We are delighted to welcome Jordi back to the European business. His knowledge and expertise will be a great asset to the company as he leads our teams into a new era of electrification.

"We also thank Roel for his valuable contributions to Nissan since 1994, and wish him every success in his future challenges."


Nissan has one of the most comprehensive European presences of any overseas manufacturer, employing more than 16,000 staff across locally based design, research & development, manufacturing, logistics and sales & marketing operations. In 2019, Nissan plants in the UK, Spain and Russia produced about 465,000 vehicles including award-winning crossovers, commercial vehicles and the Nissan LEAF. Pursuing a goal of zero emissions and zero fatalities on the road, Nissan is leading the field with its vision of Intelligent Mobility. Designed to guide Nissan's product and technology pipeline, this 360 degree approach to the future of mobility will anchor critical company decisions around how cars are powered, how cars are driven, and how cars integrate into society.

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Date Posted: August 1, 2020